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Events Feasibility and Development

Events Feasibility and Development by William O'Toole
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Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • the process of creating a feasibility study
  • events forecasting models and cost/benefit analysis
  • types of events (exhibitions, sports, festivals) and their benefits and returns
  • project management tools for measuring return on investment.

Companion website: -- contains videos, colour photos and a list of related resources.

Taylor and Francis; December 2010
360 pages; ISBN 9781136404658
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Title: Events Feasibility and Development
Author: William O'Toole
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