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Brand America

The fascinating story of how the USA became the greatest and most influential brand of all

Brand America by Simon Anholt
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The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.
Marshall Cavendish International (Asia) Ptd Ltd; May 2010
198 pages; ISBN 9789814346160
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Title: Brand America
Author: Simon Anholt