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Once Upon a Car

The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

Once Upon a Car by Bill Vlasic
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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.
HarperCollins; October 2011
352 pages; ISBN 9780062042224
Read online, or download in secure EPUB
Title: Once Upon a Car
Author: Bill Vlasic
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The Spun Bearing: Once Upon a Car, Connected Drive, and Pure Speculation - BMW BLOG (blog)
Thu, 05 Jan 2012 10:34:03 -0800
BMW BLOG (blog)The Spun Bearing: Once Upon a Car, Connected Drive, and Pure SpeculationBMW BLOG (blog)Once Upon a Car I just ...
Ford's Farley sees Europe as a lab for learning - Automotive News
Fri, 21 Nov 2014 21:06:31 -0800
Automotive NewsFord's Farley sees Europe as a lab for learningAutomotive NewsIn 2011, author Bill Vlasic's book Once ...
Book Review: Ford's Comeback as an 'American Icon' - Huffington Post (blog)
Fri, 16 Mar 2012 14:01:06 -0700
Book Review: Ford's Comeback as an 'American Icon'Huffington Post (blog)We have seen a few books now about the near ...