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Master Data Management in Practice

Achieving True Customer MDM

Master Data Management in Practice by Dalton Cervo
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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
Wiley; May 2011
272 pages; ISBN 9781118085684
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Title: Master Data Management in Practice
Author: Dalton Cervo; Mark Allen; Jill Dyché
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