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Marketing Across Cultures

Marketing Across Cultures by Fons Trompenaars
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
John Wiley & Sons;
Title: Marketing Across Cultures
Author: Fons Trompenaars; Peter Woolliams

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