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American Icon

Alan Mulally and the Fight to Save Ford Motor Company

American Icon by Bryce G. Hoffman
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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

The Crown Publishing Group; March 2012
ISBN 9780307886071
Read online, or download in secure EPUB
Title: American Icon
Author: Bryce G. Hoffman
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Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] - Autoblog (blog)
Sat, 24 Mar 2012 06:15:00 -0700
Autoblog (blog)Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video]Autoblog (blog)Bryce G. Hoffman, a ...
Book chronicles how Ford saved itself, by itself - Reuters
Wed, 04 Apr 2012 09:16:45 -0700
ReutersBook chronicles how Ford saved itself, by itselfReutersBut only Ford Motor Company can say it did so on its own, ...
Lessons from Ford's turnaround - Livemint
Tue, 25 Jun 2013 11:14:29 -0700
LivemintLessons from Ford's turnaroundLivemintI had no idea whether Ford would win or lose, but I knew it would be a great ...