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Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

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Great by Choice by Jim Collins
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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
HarperCollins; October 2011
304 pages; ISBN 9780062121004
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Title: Great by Choice
Author: Jim Collins; Morten T. Hansen
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Interesting and Informative!
The book gives great insight and access into realtime well researched data and experience which can be put into work.