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BSS: Great Selling Skills

How to sell anything to anyone

BSS: Great Selling Skills by Bob Etherington
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Written in a quick-read and practical way, this book presents a set of simple, basic skills for selling, aimed exclusively at those people who have never been trained in the art of selling. Based on the successful courses which the author has been running for over ten years for beginners in sales, this book is intended to enable anyone to make a sound contribution to the overall sales process.
Marshall Cavendish International (Asia) Ptd Ltd; June 2011
192 pages; ISBN 9789814346894
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Title: BSS: Great Selling Skills
Author: Bob Etherington