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The Visionary Package

The Visionary Package by Herbert M. Meyers
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US$ 80.00
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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Palgrave Macmillan; October 2004
256 pages; ISBN 9780230286917
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Title: The Visionary Package
Author: Herbert M. Meyers; Richard Gerstman