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Rick Perry and His Eggheads

Inside the Brainiest Political Operation in America, A Sneak Previewfrom The Victory Lab

Rick Perry and His Eggheads by Sasha Issenberg
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A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

Crown/Archetype; August 2011
30 pages; ISBN 9780307986771
Read online, or download in secure EPUB
Title: Rick Perry and His Eggheads
Author: Sasha Issenberg
  • News
Perry's egghead, Fox's pollster - Politico
Fri, 02 Sep 2011 08:07:04 -0700
Perry's egghead, Fox's pollsterPoliticoThat's because Shaw is one of the starring players in Sasha Issenberg's ...
New Fundraising Calculus Unlikely to Hinder Perry - Texas Tribune
Wed, 24 Aug 2011 03:07:50 -0700
New Fundraising Calculus Unlikely to Hinder PerryTexas TribuneSasha Issenberg, author of the upcoming book The Victory Lab, ...