The Leading eBooks Store Online 4,385,058 members ⚫ 1,459,539 ebooks

New to

Learn more

Passport for Global Business Etiquette

The BRIC Countries (McGraw-Hill Essentials)

Passport for Global Business Etiquette by Terri Morrison
Buy this eBook
US$ 9.95
(If any tax is payable it will be calculated and shown at checkout.)

The BRIC countries--as Brazil, Russia, India, and China are referred to collectively--are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research.
Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "Kiss, Bow, or Shake Hands" online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.

McGraw-Hill Education; February 2010
64 pages; ISBN 9780071746625
Read online, or download in secure EPUB
Title: Passport for Global Business Etiquette
Author: Terri Morrison