The Leading eBooks Store Online 4,034,055 members ⚫ 1,328,001 ebooks

New to

Learn more

The As If Principle

The Radically New Approach to Changing Your Life

The As If Principle by Richard Wiseman
Buy this eBook
US$ 11.99
(If any tax is payable it will be calculated and shown at checkout.)
Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.” Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:

—Smile to become measurably happier

—Wash your hands to drive away guilt

—Clench your fist to increase your willpower

—Eat with your non-dominant hand to lose weight

—Nod while speaking to become more persuasive

—Act like a newlywed to rekindle your marriage

Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.
Free Press; January 2013
256 pages; ISBN 9781451675078
Read online, or download in secure EPUB
Title: The As If Principle
Author: Richard Wiseman
  • News
It's Not About the Bracket: 3 Business Lessons From the NCAA Tournament -
Fri, 18 Mar 2016 21:14:09 -0700
Inc.comIt's Not About the Bracket: 3 Business Lessons From the NCAA TournamentInc.comThe "as-if" principle comes ...
'As If': The Two Little Words We Too Often Ignore - Huffington Post
Thu, 21 Mar 2013 10:25:30 -0700
'As If': The Two Little Words We Too Often IgnoreHuffington PostThe words “as if” inspired psychologist Richard Wiseman ...
Act as if You're a Certain Type of Person to Become that Person - Lifehacker
Fri, 06 Jul 2012 07:15:21 -0700
LifehackerAct as if You're a Certain Type of Person to Become that PersonLifehackerCountless self-help books push the idea ...