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Leading the Fundraising Charge

The Role of the Nonprofit Executive

Leading the Fundraising Charge by Karla A. Williams
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Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization

In today's donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support..

  • Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario
  • Provides a perspective that is unique to the nonprofit executive's position
  • Helps every executive director to evaluate and prioritize the best fund development strategies

At no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

Wiley; January 2013
320 pages; ISBN 9781118233283
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Title: Leading the Fundraising Charge
Author: Karla A. Williams
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