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So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love

So Good They Can't Ignore You by Cal Newport
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In an unorthodox approach, Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving what they do.

Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a pre-existing passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Grand Central Publishing; September 2012
288 pages; ISBN 9781455509102
Read online, or download in secure EPUB
Title: So Good They Can't Ignore You
Author: Cal Newport
  • News
The Mission-Driven Writing Career - Locus Online
Fri, 07 Oct 2016 14:56:16 -0700
Locus OnlineThe Mission-Driven Writing CareerLocus OnlineI just finished reading Cal Newport's book, So Good They Can't ...
Having a passion for your work may be overrated as a key to success - Los Angeles Times
Sun, 22 Nov 2015 05:01:43 -0800
Los Angeles TimesHaving a passion for your work may be overrated as a key to successLos Angeles TimesCal Newport, an assistant ...
How To Become So Good They Can't Ignore You - Business Insider Australia
Thu, 17 Jul 2014 14:31:37 -0700
Business Insider AustraliaHow To Become So Good They Can't Ignore YouBusiness Insider AustraliaWhen asked for advice, ...