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Conscious Branding

Conscious Branding by David Funk
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US$ 19.95
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Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Business Expert Press; September 2009
132 pages; ISBN 9781606490594
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Title: Conscious Branding
Author: David Funk; Anne Marie Levis