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Customer Centricity

Focus on the Right Customers for Strategic Advantage

Customer Centricity by Peter Fader
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Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Wharton Digital Press; May 2012
128 pages; ISBN 9781613630150
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Title: Customer Centricity
Author: Peter Fader
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