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To Sell Is Human

The Surprising Truth About Moving Others

To Sell Is Human by Daniel H. Pink
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Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Penguin Publishing Group; December 2012
256 pages; ISBN 9781101597071
Read online, or download in secure EPUB
Title: To Sell Is Human
Author: Daniel H. Pink
  • News
EXCERPT: 'To Sell Is Human' - Newsday
Mon, 07 Jan 2013 16:40:44 -0800
NewsdayEXCERPT: 'To Sell Is Human'NewsdayIn Part One of this book, I lay out the arguments for a broad rethinking of ...
Baby Boomers to Gen Z: Sales leadership evolves - Standard-Examiner
Thu, 05 Mar 2015 08:17:32 -0800
Standard-ExaminerBaby Boomers to Gen Z: Sales leadership evolvesStandard-ExaminerFast-forward to Gen Z (and Millennials) where ...
Business book reviews: “To Sell is Human” and “The New Corporate Facts of Life” - Dallas Morning News
Sat, 14 Dec 2013 14:40:07 -0800
Dallas Morning NewsBusiness book reviews: “To Sell is Human” and “The New Corporate Facts of Life”Dallas Morning NewsTruth be ...