The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments by Maryann McCabe
Buy this eBook
US$ 44.95
(If any tax is payable it will be calculated and shown at checkout.)

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

  • argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;
  • addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;
  • reveals the essentially dynamic process of collaborative ethnography;
  • shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Taylor and Francis; November 2016
150 pages; ISBN 9781315534558
Read online, or download in secure EPUB or secure PDF format
Title: Collaborative Ethnography in Business Environments
Author: Maryann McCabe
 
  • News
  • Contents
No entry found
Subject categories
ISBNs
9781138691544
9781315534558
9781315534565