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Marketing Rural Tourism

Experience and Enterprise

Marketing Rural Tourism by Gunjan Saxena
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Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Edward Elgar Publishing; November 2016
194 pages; ISBN 9781784710880
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Title: Marketing Rural Tourism
Author: Gunjan Saxena