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Mass Media and Health

Examining Media Impact on Individuals and the Health Environment

Mass Media and Health by Kim Walsh-Childers
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Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns.

Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

Taylor and Francis; December 2016
536 pages; ISBN 9781317406907
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Title: Mass Media and Health
Author: Kim Walsh-Childers
 
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ISBNs
9781138925595
9781317406907
9781317406914