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Judging a Book by Its Cover

Fans, Publishers, Designers, and the Marketing of Fiction

Judging a Book by Its Cover by Nickianne Moody
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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
Taylor and Francis; December 2016
216 pages; ISBN 9781351924672
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Title: Judging a Book by Its Cover
Author: Nickianne Moody; Nicole Matthews
 
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ISBNs
9780754657316
9781351924672
9781351924689