The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

The Complete Tradesman

A Study of Retailing, 1550–1820

The Complete Tradesman by Nancy Cox
Buy this eBook
US$ 57.95
(If any tax is payable it will be calculated and shown at checkout.)
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
Taylor and Francis; December 2016
284 pages; ISBN 9781351892483
Read online, or download in secure EPUB or secure PDF format
Title: The Complete Tradesman
Author: Nancy Cox
 
  • News
  • Contents
No entry found
Subject categories
ISBNs
9781138249950
9781351892483
9781351892490