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Winning in Service Markets

Success through People, Technology and Strategy

Winning in Service Markets by Jochen Wirtz
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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived fr

World Scientific Publishing Company; December 2016
704 pages; ISBN 9781944659073
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Title: Winning in Service Markets
Author: Jochen Wirtz