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The Challenge of BRIC Multinationals

The Challenge of BRIC Multinationals by Rob van Tulder
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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 
1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 
2.The empirical challenge: what marks the changing position of BRIC countries in the world economy? 
3.The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 
4.The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
Emerald Group Publishing Limited; November 2016
696 pages; ISBN 9781786353498
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Title: The Challenge of BRIC Multinationals
Author: Rob van Tulder; Alain Verbeke; Jorge Carneiro; Maria Alejandra Gonzalez-Perez
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