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Media Literacy and Semiotics

Media Literacy and Semiotics by E. Gaines
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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
Palgrave Macmillan US; December 2010
187 pages; ISBN 9780230115514
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Title: Media Literacy and Semiotics
Author: E. Gaines
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