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Institutional Advancement

What We Know

Institutional Advancement by E. Proper
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Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Palgrave Macmillan US; December 2014
271 pages; ISBN 9781137374288
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Title: Institutional Advancement
Author: E. Proper; T. Caboni
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