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Social Media Strategy

Tools for Professionals and Organizations

Social Media Strategy by Phillip G. Clampitt
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Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

SAGE Publications; July 2017
248 pages; ISBN 9781506346267
Read online, or download in secure EPUB
Title: Social Media Strategy
Author: Phillip G. Clampitt
 
ISBNs
9781506346243
9781506346267