Marketing Competences and Strategic Flexibility in China

by Y. Wang,

Subject categories
ISBNs
  • 9780230013506
  • 9780230288607
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
  • Palgrave Macmillan UK; December 2006
  • ISBN 9780230288607
  • Read online, or download in secure PDF format
  • Title: Marketing Competences and Strategic Flexibility in China
  • Author: Y. Wang; R. Li-Hua
  • Imprint: Palgrave Macmillan
Subject categories
ISBNs
  • 9780230013506
  • 9780230288607

About The Author

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Subject categories
ISBNs
  • 9780230013506
  • 9780230288607