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Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China by Y. Wang
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US$ 130.00
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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Palgrave Macmillan UK; December 2006
278 pages; ISBN 9780230288607
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Title: Marketing Competences and Strategic Flexibility in China
Author: Y. Wang; R. Li-Hua
 
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