Doing Visual Analysis

From Theory to Practice

by Per Ledin,

Subject categories
ISBNs
  • 9781473972988
  • 9781526418081
  • 9781526418067

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

  • Provides examples of how and where certain tools can be used in a project or dissertation
  • Discusses the type of research questions best suited to different tools and methods
  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences. 

  • SAGE Publications; January 2018
  • ISBN: 9781526418081
  • Edition: 1
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Doing Visual Analysis
  • Author: Per Ledin; David Machin
  • Imprint: SAGE Publications Ltd
Subject categories
ISBNs
  • 9781473972988
  • 9781526418081
  • 9781526418067

In The Press

Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory 'tool kit' for researching how visual materials shape what we do, how we think, and how we experience the world.