Corporate Social Responsibility, Public Relations and Community Engagement

Emerging Perspectives from South East Asia

by Marianne D. Sison,

Subject categories
ISBNs
  • 9781138838123
  • 9781317561651
  • 9781317561644

Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.

  • Taylor and Francis; September 2018
  • ISBN 9781317561651
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Corporate Social Responsibility, Public Relations and Community Engagement
  • Author: Marianne D. Sison; Zeny Sarabia-Panol
  • Imprint: Routledge
Subject categories
ISBNs
  • 9781138838123
  • 9781317561651
  • 9781317561644

About The Author

Marianne D. Sison is senior lecturer and program manager at RMIT University’s School of Media and Communication, Melbourne, Australia. She is convenor and founding chair of the Asia Pacific Public Relations Research and Education Network, an Urban Scholar at RMIT’s UN Global Compact Cities Program and Australian lead in the Global Capabilities Framework research project. A former Deputy Dean (International) at RMIT’s School of Media and Communication, she is a fellow of the Public Relations Institute of Australia and member of the International Association of Business Communicators.

Zeny Sarabia-Panol is professor and associate dean at Middle Tennessee State University, USA. She also is the former editor of the Association for Education in Journalism and Mass Communication’s International Communication Research Journal and now serves on its editorial board. She also sits on the editorial board of the International Journal of Strategic Communication and AEJMC’s Journalism and Mass Communication Educator. An alumna of the Journalism and Mass Communication Leadership Institute for Diversity, she served as interim director of MTSU’s School of Journalism in 2008-09.

Subject categories
ISBNs
  • 9781138838123
  • 9781317561651
  • 9781317561644