Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Gabler Verlag; March 2012
- ISBN 9783834970756
- Read online, or download in secure PDF format
- Title: Integration of Preference Analysis Methods into QFD for Elderly People
- Author: Samah Abu-Assab
Imprint: Gabler Verlag
About The Author
Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.