The Business of Healthcare Innovation

by

Subject categories
ISBNs
  • 1139534637
  • 9781107024977
  • 9781139534635
  • 9781139540384
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.
  • Cambridge University Press; July 2012
  • ISBN 9781139534635
  • Read online, or download in secure PDF or secure EPUB format
  • Title: The Business of Healthcare Innovation
  • Author: Lawton Robert Burns (ed.)
  • Imprint: Cambridge University Press
Subject categories
ISBNs
  • 1139534637
  • 9781107024977
  • 9781139534635
  • 9781139540384

In The Press

'Burns has produced an exceptional successor to [the first edition of The] Business of Healthcare Innovation with this new edition. The original made an important contribution to those of us who work and invest in the life sciences. The updated and expanded chapters on challenges and possibilities for the pharmaceutical and biotechnology industries, the new insights into the potential of digital health, and the overall theme of convergence of technologies into an innovative model of modern medicine, make [this] a timely and valuable volume.' G. Steven Burrill, CEO, Burrill and Company

Subject categories
ISBNs
  • 1139534637
  • 9781107024977
  • 9781139534635
  • 9781139540384