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Eventful Cities

Eventful Cities by Greg Richards
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Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies.
This volume:
* analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
* provides a unique blend of practical and academic analysis, with a selection of major   events and   festivals in cities where ‘eventfulness’ has been an important element of development strategy
* examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful
Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism. 


Taylor and Francis; May 2012
534 pages; ISBN 9781136440144
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Title: Eventful Cities
Author: Greg Richards; Robert Palmer
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