The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to

Learn more


Why We Do What We Do Without Knowing Why We Do It

Impulse by David Lewis
Not for sale in
your country
Not Available
When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the ‘zombie brain’ that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour, how seeing the logos of fast food chains can make you more impatient, and how holding a warm drink makes you find strangers more likeable. Above all, he reveals the practical applications of this emerging field of research, giving us insights into such diverse areas as child development, anti-social activities like rioting, successful dieting, and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.
Random House; May 2013
320 pages; ISBN 9781448106769
Read online, or download in secure EPUB
Title: Impulse
Author: David Lewis
  • News
The 4 Most Common Types of Impulse Purchases - (blog)
Sun, 27 Oct 2013 15:07:09 -0700 (blog)The 4 Most Common Types of Impulse (blog)Now, I know that some folks out there ...
Parsons Student Shines with Prism Magnifier - The New School News (blog)
Tue, 24 Mar 2015 12:17:35 -0700
The New School News (blog)Parsons Student Shines with Prism MagnifierThe New School News (blog)When you think of a small, ...
The texting dead - New York Post
Sat, 30 Mar 2013 21:30:18 -0700
New York PostThe texting deadNew York PostBritish psychologist David Lewis said the two men were suffering from information ...

This edition is not for sale in your country. Here are some titles that might be what you're after...