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Understanding Ethnic Media

Producers, Consumers, and Societies

Understanding Ethnic Media by Matthew D. Matsaganis
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This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution to the teaching literature by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion of the future of ethnic media concludes the book and points the way toward further research.

SAGE Publications; May 2010
336 pages; ISBN 9781483342863
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Title: Understanding Ethnic Media
Author: Matthew D. Matsaganis; Vikki S. Katz; Sandra Ball-Rokeach