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New Service Development

Creating Memorable Experiences

New Service Development by James A. Fitzsimmons
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US$ 61.00
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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

SAGE Publications; November 1999
345 pages; ISBN 9781452221793
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Title: New Service Development
Author: James A. Fitzsimmons; Mona J. Fitzsimmons