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International Public Relations

Negotiating Culture, Identity, and Power

International Public Relations by Patricia A. Curtin
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
SAGE Publications; January 2007
320 pages; ISBN 9781452279015
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Title: International Public Relations
Author: Patricia A. Curtin; T. Kenn Gaither