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Product Planning Essentials

Product Planning Essentials by Kenneth B. Kahn
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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

SAGE Publications; September 2000
264 pages; ISBN 9781452238135
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Title: Product Planning Essentials
Author: Kenneth B. Kahn
 
ISBNs
1452221731
9780761919988
9781452221731
9781452238135