The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Advertising Organizations and Publications

A Resource Guide

Advertising Organizations and Publications by John Philip Jones
Buy this eBook
US$ 46.00
(If any tax is payable it will be calculated and shown at checkout.)

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

SAGE Publications; February 2000
366 pages; ISBN 9781452221861
Read online, or download in secure PDF format
Title: Advertising Organizations and Publications
Author: John Philip Jones