Focus Group Interviews in Education and Psychology

by Sharon R. Vaughn, Jeanne Shay Schumm,

Subject categories
ISBNs
  • 1452247293
  • 9780803958937
  • 9781452247298
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.

Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.

  • SAGE Publications; January 1996
  • ISBN 9781452247298
  • Read online, or download in secure PDF format
  • Title: Focus Group Interviews in Education and Psychology
  • Author: Sharon R. Vaughn; Jeanne Shay Schumm; Jane M. Sinagub
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 1452247293
  • 9780803958937
  • 9781452247298