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Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods by Paul J. Lavrakas
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

SAGE Publications; September 2008
1072 pages; ISBN 9781506317885
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Title: Encyclopedia of Survey Research Methods
Author: Paul J. Lavrakas
 
ISBNs
1452261474
9781412918084
9781452261478
9781506317885