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Dictionary of Marketing Communications

Dictionary of Marketing Communications by Norman A.P. Govoni
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The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.
SAGE Publications; July 2003
256 pages; ISBN 9781483391892
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Title: Dictionary of Marketing Communications
Author: Norman A.P. Govoni
 
ISBNs
9780761927709
9781452262956
9781483391892