The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Bridging Differences

Effective Intergroup Communication

Bridging Differences by William B. Gudykunst
Buy this eBook
US$ 72.00
(If any tax is payable it will be calculated and shown at checkout.)

Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups.

 

Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.

SAGE Publications; August 2003
448 pages; ISBN 9781544349930
Read online, or download in secure EPUB or secure PDF format
Title: Bridging Differences
Author: William B. Gudykunst