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Media Economics

Applying Economics to New and Traditional Media

Media Economics by Colin Hoskins
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Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

 

SAGE Publications; June 2004
368 pages; ISBN 9781506319865
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Title: Media Economics
Author: Colin Hoskins; Stuart M. McFadyen; Adam Finn
 
ISBNs
1452264333
9780761930952
9781452264332
9781506319865