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Entrepreneurship as Strategy

Competing on the Entrepreneurial Edge

Entrepreneurship as Strategy by G. Dale Meyer
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The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

SAGE Publications; April 2000
167 pages; ISBN 9781452264578
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Title: Entrepreneurship as Strategy
Author: G. Dale Meyer; Kurt Allen Heppard