The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to

Learn more

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing by Linda E. Swayne
Buy this eBook
US$ 676.00
(If any tax is payable it will be calculated and shown at checkout.)

Request a FREE 30-day online trial to this title at

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

SAGE Publications; August 2011
1960 pages; ISBN 9781506320373
Read online, or download in secure EPUB or secure PDF format
Title: Encyclopedia of Sports Management and Marketing
Author: Linda E. Swayne; Mark A Dodds