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Encyclopedia of Political Communication

Encyclopedia of Political Communication by Lynda Lee Kaid
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The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.
SAGE Publications; December 2007
1105 pages; ISBN 9781452265629
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Title: Encyclopedia of Political Communication
Author: Lynda Lee Kaid; Christina Holtz-Bacha
 
ISBNs
1452265623
9781412917995
9781452265629