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Creative Action in Organizations

Ivory Tower Visions and Real World Voices

Creative Action in Organizations by Cameron M. Ford
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US$ 86.00
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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
SAGE Publications; July 1995
425 pages; ISBN 9781452246529
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Title: Creative Action in Organizations
Author: Cameron M. Ford; Dennis A. Gioia