The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Developing a Market Orientation

Developing a Market Orientation by Rohit Deshpande
Buy this eBook
US$ 62.00
(If any tax is payable it will be calculated and shown at checkout.)
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

SAGE Publications; April 1999
330 pages; ISBN 9781452263168
Read online, or download in secure PDF format
Title: Developing a Market Orientation
Author: Rohit Deshpande