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Motivating Humans

Goals, Emotions, and Personal Agency Beliefs

Motivating Humans by Martin Eugene Ford
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This volume provides a precise and comprehensive description of human motivation. Drawing on psychology, education and management, Ford integrates classic and contemporary motivation theory into a unified framework - Motivational Systems Theory - from which he derives 17 principles for motivating people.

The book provides concrete examples throughout and includes a chapter on practical applications such as: promoting social responsibility in young people; increasing motivation for learning and school achievement; increasing work productivity and job satisfaction; and helping people lead emotionally healthy lives.

SAGE Publications; October 1992
314 pages; ISBN 9781506320175
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Title: Motivating Humans
Author: Martin Eugene Ford